BAT
Innovative dark marketing and technology solutions developed to increase customer engagement at retail points.
About Project
Our dark marketing and retail technologies project developed for BAT aims to increase customer engagement and strengthen brand experience within legal restrictions.
Solution
We maximize customer engagement within the legal framework through interactive technologies and advergame solutions used at retail points. We continuously optimize campaign performance with real-time analytics and reporting features.
Results
- Customer engagement increased by 75%
- Retail point efficiency increased by 45%
- Campaign effectiveness increased by 60%
- Data collection capacity improved by 200%
